Alissa Pollack Elevated to Lead Mediabase While Keeping iHeartMedia Post

Alissa Pollack is running it up. RCS Worldwide tapped her as president of Mediabase, the industry's go-to source for airplay numbers, chart moves, and music data that labels and stations live by. The move keeps her locked in as president of global music marketing at iHeartMedia, so she's basically doubling down on her influence over how music gets pushed and measured across radio.

This is the kind of power move that matters behind the scenes. Mediabase controls the story of what's actually getting played and how it charts — the raw data that shapes radio strategy and industry narratives. Having someone with Pollack's reach at iHeartMedia now steering that ship means the biggest radio conglomerate and the biggest data source are even closer than they already were.

Pollack will be shaping Mediabase's bigger picture too: global expansion, new features, the whole vision. It's a solid look at how consolidated radio power really is, but also a testament to her hustle. Not many people get tapped to lead something like Mediabase while still holding down a major corporation's marketing arm.

Read the full story at Variety → https://variety.com/2026/music/news/iheartmedias-alissa-pollack-president-mediabase-1236836639/