Az Cohen's New Label AZTEC Just Signed Its First Artist

Az Cohen and Believe Digital didn't just announce AZTEC back in May—they actually meant it. The label, set up as Believe's first stateside joint venture, has now inked its opening signing, marking a real move from concept to execution.

This is the kind of partnership that's become more common in the streaming era: a major distributor-meets-label hybrid trying to grab emerging talent before the majors lock everything down. Cohen bringing his industry connections to the table while Believe handles the infrastructure makes sense on paper.

We're not here to predict whether AZTEC becomes the next hot imprint or fades into the shuffle of a thousand other labels. What matters is watching if they actually develop artists or just sign and ghost. First signing's a start—let's see what comes next.

Read the full story at Music Business Worldwide → https://www.musicbusinessworldwide.com/az-cohens-aztec-a-joint-venture-label-with-believe-has-signed-its-first-artist/