Even Studio Lets Artists Run Their Own Direct-to-Fan Shop

Even's making a move to hand more power back to the artists. The music D2C platform just launched Even Studio — basically a white-label setup that lets musicians build and run their own direct-to-fan operations without having to split revenue with some middleman platform.

Right now it's invitation-only, so we're early on this. But the idea is solid: artists get their own branded storefront, keep more of what they make, and own the relationship with their fanbase. That's the whole point of going direct anyway — cut out the layers, keep the money.

It's another sign that independent musicians are tired of getting nickel-and-dimed through every channel. Whether it's streaming payouts or merch splits, the math never works in the artist's favor. Tools like this are how you start to flip that — if they actually deliver on the promise and don't just become another subscription fee eating into what's left.

Worth watching as more artists start getting access.

Read the full story at Music Ally → https://musically.com/2026/09/29/even-expands-its-d2c-tools-for-musicians-with-even-studio-launch/