How Feel The Club Built Ecuador Into A Real Concert Destination

There's a difference between putting on shows and building a culture around live music. Juan Carlos Dominguez, founder and CEO of Feel The Club, figured that out early—and it's why his company became one of the most serious concert promotion outfits moving across Latin America.

Dominguez didn't just book dates. He made Ecuador matter on the stadium tour circuit. That's not small. When major artists plan their runs, they're thinking about proven markets with real infrastructure and audience appetite. Feel The Club changed that equation, bringing heavy-hitters like Shakira to places that weren't on every promoter's radar.

It's a lesson in regional dominance: you don't have to be based in New York or LA to move the needle. You need vision, connections, and the will to show the world what your market can actually do. Dominguez built that from the ground up.

Music Business Worldwide just sat down with him as part of their Trailblazers series, so if you want the full breakdown on how Feel The Club scaled up and what's next for stadium tours in Latin America, hit the link below.

Read the full story at Music Business Worldwide → https://www.musicbusinessworldwide.com/feel-the-club-boss-juan-carlos-dominguez-talks-promoting-shows-for-shakira-and-putting-ecuador-on-the-map-for-stadium-tours/