Jalen Brunson Builds His Own Empire With Family-Run Management Firm

Jalen Brunson isn't just ball out on the hardwood—he's building something bigger off it. The Knicks star just launched Thirty Third Management Group, a new advisory firm that's got his family steering the ship. This ain't some vanity project or side hustle; we're talking a real operation set up to represent athletes across multiple sports, plus handle the philanthropic side of things.

What's smart about this move is Brunson keeping it in-house. Too many athletes get caught slipping with management that don't have their best interest at heart. By putting family in charge, you're cutting out the middleman and making sure the vision stays pure. This is the kind of long-term thinking that separates players who just get paid from players who actually build wealth and legacy.

The firm's name—Thirty Third—likely carries personal meaning, but the real story is what it signals: Brunson's leveling up his business acumen while he's still young and relevant. That's the blueprint right there. Whether this becomes the next major sports management powerhouse or stays more boutique, respect the hustle.

Read the full story at AllHipHop → https://allhiphop.com/news/jalen-brunson-puts-family-in-charge-of-new-brand-advisory-firm/