Lainey Wilson Taps Wrangler for a Rodeo-Soaked '70s Western Drop

Lainey Wilson just linked up with Wrangler to roll out a collection that's got all the hallmarks of '70s rodeo culture — think vintage Western energy filtered through a modern wardrobe lens. The line includes pieces for both women and girls, so it's a full family move.

This ain't just a check-grab collab. Wilson's been a denim devotee and has the credibility to attach her name to something like this. The collection leans into the fringe, the earthy tones, and that whole aesthetic of somebody who actually rides horses and knows the difference between real and cosplay Western wear.

For anyone trying to cop the collection, it's available online now. Whether you're catching the country pipeline or just respect the rodeo-core moment that's been building in fashion, this is worth scrolling through.

It's the kind of move that makes sense — artist with genuine roots in the culture, major brand with the manufacturing power, and fans who actually want to dress like their favorite star. That's the play.

Read the full story at Billboard → https://www.billboard.com/culture/product-recommendations/lainey-wilson-wrangler-fall-2026-collection-buy-shop-online-1236315026/