LE SSERAFIM Brings K-Pop Heat Back to BlizzCon After Three Years

LE SSERAFIM pulled up to BlizzCon in LA ready to remind everyone why they matter on the global stage. Billboard caught up with the group as they prepped for their first BlizzCon performance in three years—a moment that clearly meant something to them.

The behind-the-scenes footage shows the group doing what K-pop artists do best: treating a massive esports event like it's their own moment to shine. BlizzCon's a different lane than your typical music festival, but these girls understood the assignment and came prepared to make it memorable.

It's the kind of crossover moment that shows how K-pop's reached into every corner of pop culture. Whether BlizzCon fans came for Diablo or Overwatch news, they got a live performance from a group that's been building serious momentum in the global market.

Hit the source to peep the full behind-the-scenes breakdown.

Read the full story at Billboard → https://www.billboard.com/video/a-day-in-the-life-with-le-sserafim-at-blizzcon/