Paramount Flexes on London: Dutton Ranch Crew & Beckham Hit the U.K. Upfront
Paramount reminded Europe who's got the heavy hitters—and the streaming games.
Paramount didn't come to play at their U.K. upfront event. Kelly Reilly and the Dutton Ranch crew showed up in person to talk season two, while big names like Kenneth Branagh and David Beckham (on video) added some weight to the whole thing. The message was clear: Paramount's not sleeping on the international market.
Beyond the celebrity handshakes, there was actual business to handle. Lee Sears, heading up international ad sales, outlined the strategy. David Glasser—who's exec producing MobLand—brought the entertainment side of things. And Pluto TV? They made noise too, signaling what's next for the free-tier streaming game overseas.
This is how the majors still play it in 2024: stack the room with recognizable faces, drop some news, remind the ad dollars where the eyeballs are. Whether it moves the needle long-term is another question, but Paramount showed up to remind London—and the rest of Europe—that they're still in the game.
Read the full story at The Hollywood Reporter → https://www.hollywoodreporter.com/tv/tv-news/dutton-ranch-kelly-reilly-samuel-l-jackson-paramount-uk-event-1236738059/
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