Paranormal Activity Is Actually Hitting on Broadway—And People Are Losing It

Here's something you don't hear every day: a Paranormal Activity stage adaptation is making moves on Broadway and people are genuinely pressed about it. We're not talking polite applause and a nice curtain call—we're talking full-on panic mode. Folks in the audience are cussing out loud, jumping in their seats, the whole nine.

Producer Simon Friend is eating this up. He's laughing about how people react during the show itself—forget waiting until intermission. The visceral fear is real, and honestly, that's kind of the whole point. Broadway usually plays it safe with spectacle and nostalgia. A show that actually scares people into cursing? That's different.

Can It Actually Work?

The question now is whether this can stick around as more than a novelty. Horror doesn't always translate to the stage the way it does on film. But if audiences keep showing up to get genuinely rattled, theater heads will be paying attention. Sometimes the most unexpected thing becomes the most essential thing to see. We'll see if this lives past opening night or becomes that one wild Broadway story people tell for years.

Read the full story at Variety → https://variety.com/2026/legit/features/paranormal-activity-stage-show-fans-scream-broadway-1236832024/