Pop Mart's New 'KPop Demon Hunters' Blind Boxes Are Here and They're Not Playing

Pop Mart, the company behind those addictive Labubu figures everyone's been hunting, just launched a new blind box series called "KPop Demon Hunters." It's a full crossover situation—six different designs packed into mystery boxes starting at $29.99 each.

If you're not deep in the blind box game yet, here's how it works: you don't know which character you're getting until you open it. That's the whole hook. Some people love the gamble, some people just buy the complete set to avoid the stress.

Pop Mart's been on a run with these collectible drops, and this KPop angle shows they're leaning into what actually moves merch—the overlap between anime collectors, music fans, and people who just like having cool stuff on their shelf. Whether you're going in blind or copping the full set, they're betting you'll bite.

It's the same formula that's made blind boxes a whole culture at this point, and honestly, Pop Mart keeps executing.

Read the full story at Billboard → https://www.billboard.com/culture/product-recommendations/kpop-demon-hunters-peach-riot-pop-mart-blind-box-shop-price-1236375517/