Saregama Flipping the Script: Old-Head Label Becomes a Modern IP Machine

For decades, Saregama was basically the vault. The label sat on mountains of Hindi film soundtracks from the '40s through '70s—the kind of untouchable catalog that makes archivists weep. That's what people knew them for. That's what they were.

Not anymore. According to new numbers, over 60% of Saregama's revenue now comes from releases after 2000. That's not nostalgia money. That's current money. The label is actively building new IP, not just living off the bones of yesterday.

This is a real pivot. You don't go from being a museum to being a studio without completely rethinking how you operate—who you sign, what you invest in, how you market. The classic catalog will always have value (streaming's made sure of that), but the company's real growth engine is now whatever they're putting out today.

It's a smart move in a world where back-catalog paydays are drying up. But it also raises a question: can a label built on preserving the past actually compete in building the future?

Read the full story at Music Ally → https://musically.com/2026/08/13/with-60-of-revenue-from-post-2020-releases-saregama-is-now-a-new-age-ip-company/