Spider-Man: Brand New Day Just Broke the Internet—$167M+ First Day Has Hollywood Shook

The web-slinger just did something wild. Spider-Man: Brand New Day pulled between $167M and $173M on its first day (including previews), which means it's already crushed Avengers: Endgame's previous first-day record of $157.4M. We're not even talking about the full weekend yet—just Friday.

For context, that's a massive jump from where No Way Home started. Sony and Marvel Studios are looking at a debut weekend that could legitimately challenge Endgame's all-time $357M record. That's the kind of opening that makes studios nervous about what they're not getting.

This is the kind of moment where you see how much real cultural juice a character still has. Spider-Man prints money, simple as that. Whether the film itself holds that momentum through Sunday is the real test, but right now? This thing is operating on another level.

Check the full breakdown for all the numbers and what this means for the box office.

Read the full story at Deadline → https://deadline.com/2026/07/box-office-spider-man-brand-new-day-1237014268/