Take-Two Cashes $1.4B as GTA 6 Preorders Open the Floodgates

Take-Two Interactive just posted $1.39 billion in revenue for the spring quarter—April through June—and yeah, GTA 6 presales played a major role in that stack. The publisher didn't break down exact numbers by game, but they made it clear that the next Grand Theft Auto, along with NBA 2K and Toon Blast, were the real money-movers.

This is the kind of pre-release momentum that only Rockstar can generate. We're still waiting on the actual game drop, but people are already locked in. The presale window alone was enough to bump Take-Two's numbers significantly, which tells you everything you need to know about the appetite for this thing.

The bigger play here: GTA 6 hasn't even dropped yet, and it's already reshaping the company's quarterly earnings. When the game actually hits shelves, expect another seismic shift in gaming industry finances. This is what franchise power looks like in 2024.

Read the full story at Variety → https://variety.com/2026/gaming/news/gta-6-preorder-sales-take-two-earnings-1236829396/