YouTube Premium Getting Expensive All Over the World
Google's raising prices again, and this time Europe and Singapore are feeling it the most.
YouTube Premium just got a little less premium on your wallet. The platform's bumping up subscription costs across Europe and Singapore with increases ranging from about 10% to 15% depending on where you live.
This ain't the first time Google's done this—they've been testing the limits of what people will pay for ad-free streaming for a minute now. But when you're stacking these hikes, the math starts to sting. Add YouTube Premium to Netflix, Spotify, Apple Music, and whatever else you're already subscribed to, and suddenly we're back to paying cable prices for digital content.
The move likely signals what's coming stateside too. Companies test these waters internationally first, see how much noise gets made, then roll out the same playbook globally. If you're in Europe or Singapore, time to decide if skipping ads is worth the new tab.
Read the full breakdown for exact pricing in your region.
Read the full story at Music Business Worldwide → https://www.musicbusinessworldwide.com/youtube-premium-prices-rise-in-europe-and-singapore/
Independent artist? Get your own feature.
Get Featured →
Meta Settles $18B Child-Safety Case With YouTube and TikTok in the Mix
The social media giants just got dragged into one of the biggest settlements ever over how they handle kids online.
South Korea Is Still the Money Move for Artists—Here's Why
The Korean market keeps printing money for the right strategy. Music Ally breaks down what's really happening.
SoundCloud Is Letting Artists Sell Tracks Direct—And Keeping Zero Cut
SoundCloud just handed independent artists a new revenue stream with no middleman tax.
Join the conversation